Privacy Policy

Last updated: 13 February 2026

Silver Price Today UK ("we", "us", or "our") operates the website www.silver-price-today.co.uk (the "Website"). This Privacy Policy explains how we collect, use, store, and protect information when you visit our Website. We are committed to safeguarding your privacy and ensuring transparency about our data practices.

By using our Website, you agree to the collection and use of information as described in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Website.

1. Information We Collect

We do not require you to create an account or provide any personal information to use our Website. However, certain information may be collected automatically when you visit:

• Log Data: When you access our Website, our servers may automatically record information such as your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit.
• Cookies and Similar Technologies: We use cookies and similar tracking technologies to analyse traffic patterns, administer the Website, and gather demographic information about our user base as a whole. See Section 4 below for full details on our use of cookies.
• Device Information: We may collect information about the device you use to access our Website, including the device type, screen resolution, and language preferences.

2. How We Use Your Information

The information we collect is used for the following purposes:

• To operate, maintain, and improve the Website and its features.
• To analyse how visitors use the Website so we can enhance the user experience.
• To monitor and prevent technical issues, errors, and security threats.
• To serve relevant advertisements through our advertising partners.
• To comply with applicable legal obligations.

3. Third-Party Services

We use the following third-party services on our Website, each of which may collect data in accordance with their own privacy policies:

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors interact with our Website. Google Analytics uses cookies to collect information such as how often users visit, which pages they view, and what other sites they visited prior to coming to our Website. We use this information solely to improve our Website. Google Analytics collects only the IP address assigned to you on the date you visit, rather than your name or other identifying information. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense

We use Google AdSense to display advertisements on our Website. Google AdSense may use cookies and web beacons to serve ads based on your prior visits to our Website or other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our Website and other sites on the internet. You may opt out of personalised advertising by visiting Google Ads Settings. For more information about how Google uses data when you use our Website, please visit Google's Privacy & Terms page.

4. Cookies Policy

Cookies are small text files that are placed on your device when you visit a website. We use the following types of cookies:

• Essential Cookies: These are necessary for the Website to function correctly. They enable basic features such as page navigation and do not collect personal information.
• Analytics Cookies: These cookies, set by Google Analytics, allow us to count visits and traffic sources so we can measure and improve the performance of our Website.
• Advertising Cookies: These cookies, set by Google AdSense and its partners, are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or to alert you when a cookie is being set. Please note that disabling cookies may affect the functionality of certain parts of our Website.

5. Your Rights Under UK GDPR

If you are located in the United Kingdom, you have certain rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These rights include:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You have the right to request the deletion of your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You have the right to request that we limit the processing of your personal data in certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data, including processing for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in Section 8 below. We will respond to your request within one month, as required by law.

6. Data Retention

We retain automatically collected data (such as analytics and log data) for a period of up to 26 months. After this period, the data is automatically deleted or anonymised. Cookies have varying expiration periods depending on their type and purpose; please refer to Section 4 above and your browser settings for further details.

7. Data Security

We take reasonable technical and organisational measures to protect the information collected through our Website against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Contact Us About Privacy

If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any of your rights under UK GDPR, please contact us at:

Email: info@silver-price-today.co.uk

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.